Every day, Crux asks five AI engines the questions your buyers ask. See whether they name you, how you stand against your competitors, and which pages they cite.
01Why it matters
A buyer asks an AI which tool to choose. The answer names a handful of brands and cites a few pages, and that is where the shortlist starts.
Your search rankings cannot tell you whether you were in that paragraph, or who was named before you. Crux can.
For a small startup team,
GitHub
is the usual default: free private repositories and Actions in one place.
GitLab
bundles CI/CD, and
Bitbucket
fits teams already on Jira.
DEV Community
Stack Overflow Bloggithub.com
Questions like these, asked every day
best code hosting platform for a small startup teamAsked daily
in ChatGPT
how do remote teams review pull requestsAsked daily in
Gemini
git platform with ci cd built inAsked daily in Google AI
Overviews
best place to host an open source projectAsked daily in
Copilot
self hosted git server for a small companyAsked daily in Google
AI Mode
which git platform has the best free plan for private reposAsked
daily in ChatGPT
how to manage code reviews across many repositoriesAsked daily
in Google AI Overviews
best way to run tests on every pull requestAsked daily in
Gemini
02How it works
Enter your website. Crux suggests the competitors to measure you against, and you edit the list.
Crux writes the questions a buyer would ask, never naming a brand. Keep them, drop them, or add your own.
Each question goes to all five engines every day, and every answer is kept to read.
Coverage against each competitor over time, with the answers behind every figure.
03Coverage and competitors
How often AI answers name you against each rival, how early, and for which questions.
04Answers and sources
Open any question to read each engine's answer, the brands it named and the pages it cited.
05Citations
Which pages the answers cite more than in the period before, and which they cite less. Your own pages are marked as yours.
06Where to publish
The sites the answers cite that you can publish on, biggest gap first, with the kind of site each one is.
07Prompt research
One library for every question. Add your own, import a file, or research new ones from your SEO keywords.
08Engines
Crux asks ChatGPT, Google AI Overviews, AI Mode, Gemini and Copilot the same questions, every day. Read them together, or filter any report to one engine and see where each one puts you.
ChatGPTAsked daily
Google AI OverviewsAsked daily
Google AI ModeAsked daily
GeminiAsked daily
Microsoft CopilotAsked daily
09Metrics
What Crux counts, and what each figure means.
Counted from real answers, and every answer is there to read.
How Crux counts
Five sample answers to “best code hosting platform for a small startup team”. Pick a number to see what it counts.
10MCP server
Connect it to Claude, ChatGPT, Cursor or any app that speaks MCP, and ask about your brands where you already work.
11Reviews
“We had no idea ChatGPT named two rivals before us for our main category. Nothing else we pay for even showed us that.”
“The list of sites the answers cite told us which three to pitch. That became the content plan for the quarter.”
“We watched ourselves move from niche to leader over a month. First time I could show the board it was working, and they asked who built it.”
“Being able to read the actual answer behind a number is what got our founder to trust it.”
“It found a competitor we had never heard of, named ahead of us in half the answers. I still do not know how it spotted them.”
“The first report took us a while to read properly. Now it is the only one our clients actually open.”
“The questions it wrote were better than ours, because none of them names a brand. Clever in a way we had not thought of.”
“Some weeks the numbers barely move, which is honest. When they do move, it shows you exactly why.”
An EMIAC product that tracks, every day, whether AI engines like ChatGPT, Gemini and Copilot name your brand for the questions your buyers ask. It shows your coverage against competitors, the sources behind each answer, and where to publish. It is in alpha.
ChatGPT, Google AI Overviews, AI Mode, Gemini and Copilot. Every question is asked in each of them, every day, and every report can be read together or one engine at a time.
Every day. Each answer is kept with its date, so coverage is a line over time rather than a single snapshot.
During setup, Crux writes a starting set from your website, and you keep, drop or add to them. You can also import your own, or research new ones from SEO keywords you already rank for.
It is shown as a failure, never as zero. A bad day for the capture never looks like a bad day for your brand.
Coverage, share of voice, position and named first are counted from the answers Crux captured. Sentiment is a model's reading of tone: an estimate, not a measurement.
Every new workspace starts with 50 questions, asked on all five engines every day. For more questions, write to us and we will talk it through.
Continue with Google, add your brand and the questions your buyers ask. Crux asks them that day.
inc@emiac.us
